Moon Lane named Book Retailer and Children's Bookseller of the Year at the British Book Awards 2021

May 2021

Founder Tamara Macfarlane:

“For a business that was started in 2003 with a small overdraft we have come a long way. We adapted and pivoted the business and refused to let COVID-19 distract us from our mission. The pandemic has highlighted the importance of supporting children and families reading together. Literacy is vital for the UK’s economic growth. So, pandemic or no pandemic we knew we had to keep on going… We have developed a strong brand which inspires and is trusted, and now we want to continue to grow our revenues with the franchise. If people are interested, I encourage them to reach out and join our mission… The awards are recognition for everyone who has been involved in the business over the last eighteen years; authors, illustrators, publishers, my family, the Moon Lane team, customers, teachers, and most importantly, all the children who have started their reading adventures with us.”


Moon Lane Co-owner Paul Chin:

“Having come to England from Jamaica as a young child, I grew up very aware of being unable to see myself in any of the books that we had at my schools or in the library. The literature of any given culture shapes the narratives and opinions of the people within it. To not see a broad range of cultures and experiences reflected in a positive way within the UK's dominant cultural conversation has allowed stereotypes to thrive, limiting both empathy and social mobility. Joining forces with Tamara and her ongoing work to raise equality in children's books has helped to expand the impact of the work that Moon Lane does, and has given me, personally, an opportunity to play a role in changing this conversation. Winning the highest retail award within the Book Retail industry is a mark of validation, both for the power of innovation within small independent businesses, but also vital recognition of the role that Moon Lane is playing in actively creating clear routes to market for books written and illustrated by people from communities currently under-represented in children's books.”

Moon Lane are hugely grateful to the Bookseller, the judges, and the sponsors Macmillan and Simon and Schuster, for helping to support our work and for books written and illustrated by authors and illustrators from under-represented groups.

Tales on Moon Lane would like to take this opportunity to say a HUGE thank you our local community and everyone who has continued to support us over the last year and beyond.


Winners at The British Book Awards 2021

May 2021

Big congratulations to the winners of the Books and Illustrator of the Year 2021. Click on the pictures to see more about these wonderful choices.

Book of the Year - Children's Fiction:

The Highland Falcon Thief - M G Leonard & Sam Sedgman; Elisa Paganelli (illus)

Book of the Year - Children's Illustrated & Non-Fiction:

Black and British: A short, essential history - David Olusoga

Illustrator of the Year: 

Charlie Mackesy

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Jhalak Children’s & YA Prize 2021

April 2021

The Jhalak Prize, first awarded in March 2017, now has a new sister award, Jhalak Children’s & YA Prize founded in 2020. Both seek to support and celebrate books by British/British resident BAME writers. The Jhalak Prize was started by authors Sunny Singh, Nikesh Shukla and Media Diversified, with support from The Authors’ Club and funds donated by an anonymous benefactor. The prize is £1000 each for the winners, and will be announced 25th May 2021.


Click on the links below to buy the books.

The Shortlist for the Jhalak Children’s & YA Prize 2021 is:

The Longlist also included:

2021 judges Candy Gourlay and Kiran Millwood Hargrave have this to say on their choices and the award:

Candy Gourlay: It was humbling to read this treasure chest of entries, a revelation of talent! Our list puts on display the best an author for children can offer, always perfectly pitched to the young reader, whether an illustrated book to read aloud or a young adult with all the burgeoning emotion that involves. I was especially excited by the untold histories now finding their way into books, the unheard voices singing from their pages.


Kiran Millwood Hargrave: Judging any prize is always a mix of joy and tough decisions, and the quality of the entries to the Jhalak CYA Prize this year made it an especially exciting experience. We have settled on a longlist that foregrounds and rewards storytelling in all its forms, from picture books made to be seen and shared aloud, to fantastical, moving middle grade, and YA that grips and confronts. It's an extraordinary longlist, and I can recommend every book on it with my full and whole heart.

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Children's Book Project Book Donations

April 2021

We would like to thank you all for your generosity over 2020 for donating books to the book drive for Children's Book Project.

We are not currently taking any more donations at this time, but will be doing so in future!

Please subscribe to our newsletter for further information on when we are starting to accept books again.

We please ask that the books be suitable for children and in a good condition. They do not accept textbooks or revision books, religious texts, encyclopedias, DVDs or CDs, torn, scribbled or dirty books.