We are so grateful for the amazing support of the Herne Hill community and all of our regular customers, thank you!
Meet Our Team
2021 - Moon Lane wins Children’s Bookseller of the Year and Book Retailer of the Year at the BA awards.
2020 - Tales on Moon Lane wins Children’s Bookseller of the Year again at the BA awards. Moon Lane TV launched on YouTube. Tales on Moon Lane China opens in Nanjing.
2019 - Our third shop in the UK, Moon Lane Books & Toys in Ramsgate opens.
2017 - Moon Lane Ink CIC launched in 2017, a community interest company dedicated to raising equality in children's books with equality of access, representation and roles in the publishing industry.
2016 - Can't Put It Down is launched to help get self-published authors off the ground. Tales on Moon Lane bookseller Jennifer Bell publishes her debut novel, The Crooked Sixpence with Penguin Random House.
2015 - With the help of a James Patterson Grant, Tamara launches the Teens on Moon Lane initiative, alongside a teen-orientated website with content from the UK’s top bloggers. A pop-up Tales on Moon Lane shop is set up in Harris Girls Academy.
2014 - The shop is awarded Julia Donaldson’s bookshop of the month for September.
2013 - Hodder publish Amazing Esme and the Pirate Circus. The shop is devastated by a local flood which destroys most of the stock. It closes for three months.
2012 - Tales on Moon Lane is nominated for the Eleanor Farjeon Award – for distinguished service to the world of British Children’s Books. The second book in the Amazing Esme series, Amazing Esme and the Sweetshop circus is published.
2011 - Bookshop manager, George Hanratty wins Young Bookseller of the Year and Tales on Moon Lane wins Children’s Bookseller of the Year for the second time at the BA awards. Tamara’s book Amazing Esme is published.
2010 - In conjunction with Dulwich Picture Gallery, Tales on Moon Lane hosts the first annual Children’s Literacy Festival, aiming to inspire a life-long love of reading.
2009 - Tamara writes a book for 6 – 8 year olds called Amazing Esme and gets a publishing deal with Hodder. The shop launches the WeRead award in conjunction with UCS.
2008 - Tamara and her team win Children’s Bookseller of the Year at the Bookseller’s Association Awards.
2007 - The shop is highly commended for the Walker Books Children’s Bookshop of the Year. Time Out names Tales on Moon Lane as one of the Top Five bookshops in London.
2006 - Tales on Moon Lane, as it is now called, is featured in Time Out’s Top Thirty Independent Bookshops in London. The shop launches regular half-term literary festivals, free to all.
2005 - The range of older fiction is expanded and the back-room goes through a refit. Tamara gives birth to her second child, Xander, who becomes the bookshop baby for the first year of his life.
2004 - The shop celebrates its one year anniversary!
2003 - Whilst still teaching at a local school, owner Tamara Macfarlane opens a bookshop, originally called ‘Tell Tales’ on Half Moon Lane in Herne Hill.